Issues that don’t die in promo
Beautiful HTML. Brutal inbox competition. Open rates that slide every year. Blasts gives newsletter products a second, consent-based delivery surface — Screen Blasts into an inbox readers opted into. Partner API from your send pipeline; keep email as you like.
The inbox tax on every send
Built for newsletter workflows
Issue drop / campaigns
Fire a campaign when you hit Publish — same HTML you already generate, merge tags for first name / plan tier.
Breaking / special editions
Time-sensitive sends that shouldn’t wait in a crowded promo tab — batch enrolled readers fast.
Renewal & paywall nudges
Membership expiry, trial ending, unpaid invoice — transactional Screen Blasts with clear CTAs.
Attachments & extras
PDFs, charts, sponsor one-sheets — attach via API, stamp into the blast (up to 5).
Read / delivered webhooks
Know who got it and who opened in the Screen Blast inbox — Stripe-style HMAC to your endpoint.
Enroll at subscribe
Hosted blasts.dev/enroll/… next to “Subscribe,” or server-side confirm when they’re logged into your reader account.
Honest framing: this is opt-in Screen Blast delivery — not a claim that email will never hit promo, and not a drop-in replacement for your ESP’s compliance / CAN-SPAM tooling. Keep email for the big list; offer Blasts as a premium / power-reader channel after explicit enroll. Native Blasts newsletter privacy features (zero-identifier subs) are a separate product path — this page is the Partner API lane.
Rich HTML issue example
What a morning digest can look like in the Screen Blast inbox — plus a campaign API call
# Publish morning brief to enrolled readers curl -X POST "https://api.blasts.app/api/v1/partner/campaigns" \ -H "Authorization: Bearer $API_KEY" \ -H "X-Blasts-Timestamp: $(date +%s000)" \ -H "X-Blasts-Signature: sha256=..." \ -H "Content-Type: application/json" \ -d '{ "campaign_name": "signal_daily_412", "body_html": "<div style=\"font-family:Georgia,serif\"> <div style=\"background:#e11d48;color:#fff;padding:20px;text-align:center\"> <h1>Signal Daily #412</h1> </div> <div style=\"padding:20px\"> <p>Hi {{first_name}} — three things that mattered overnight.</p> <a href=\"{{issue_url}}\">Read full issue →</a> </div> </div>", "body_plain": "Signal Daily #412 — Hi {{first_name}}. Read: {{issue_url}}", "recipients": [ { "to_email": "reader@example.com", "merge": { "first_name": "Alex", "issue_url": "https://signal.example/i/412" } } ] }'
Why Blasts fits beside your ESP
| Email ESP | App push | Blasts | |
|---|---|---|---|
| Reach at scale | ✓ Big lists | ✗ App install required | ✓ Enrolled readers |
| Seen when published | ✗ Promo / clutter | ✓ If enabled | ✓ Screen Blast inbox |
| Full HTML issue | ✓ | ✗ Short | ✓ HTML + attachments |
| Consent model | List / double opt-in | OS permission | ✓ Explicit enroll |
| Platform integration | ✓ Native | ✓ FCM / APNs | ✓ Partner API + HMAC |
Wire it in under a week
1. Sandbox key
Ask for pk_test_* (0 credit debit, 100 sends/UTC-day). AL@SavingsSites.com.
2. Enroll at subscribe
Offer “also get issues in Screen Blasts” with hosted enroll, or confirm server-side for logged-in readers.
3. Hook Publish
On issue publish, POST campaign / batch to https://api.blasts.app/api/v1/partner/….
4. Webhooks
Listen for delivered / read. Keep ESP for the full list and compliance tooling.
More newsletter examples
Renewal nudge — single send
# Membership expires in 3 days curl -X POST "https://api.blasts.app/api/v1/partner/messages/send" \ -H "Authorization: Bearer $API_KEY" \ -H "Content-Type: application/json" \ -d '{ "to_email": "reader@example.com", "body_html": "<div style=\"font-family:sans-serif;padding:20px\"><h2>Your Pro plan renews soon</h2><p>Hi {{first_name}}, renew by <strong>{{date}}</strong> to keep archives + morning brief.</p></div>", "body_plain": "Renewal: Hi {{first_name}}, Pro renews {{date}}.", "metadata": { "event": "renewal_nudge" } }'
Breaking edition — batch
# Flash issue to enrolled Pro readers curl -X POST "https://api.blasts.app/api/v1/partner/messages/batch" \ -d '{ "batch_name": "flash_fed_0721", "body_html": "<div style=\"font-family:sans-serif;padding:20px\"><h2>Flash: markets reacting</h2><p>{{headline}} — <a href=\"{{url}}\">read now</a></p></div>", "body_plain": "Flash: {{headline}} — {{url}}", "recipients": [ { "to_email": "pro1@example.com", "merge": { "headline": "Surprise rate hold", "url": "https://signal.example/flash/1" } } ] }'
Give power readers a channel outside the promo tab
Free sandbox key · Partner API · same contracts as production.